Consumer Study Shows Preference for Lubrizol’s Iron Ingredient Lipofer

The microencapsulated iron ingredient reduces reactivity in the mouth and digestive tract, improving digestibility and taste, according to the company. Lubrizol Life Science announced the results of a consumer study which revealed preference for the melt-in-your-mouth iron supplement Lipofer. The results will be presented at SupplySide West. “Many consumers turn to iron supplements to improve…

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Novella Debuts Line of Whole-Cell Cultivated Berry Phytonutrients

The startup’s pilot facility will enable custom compounds, while producing zero waste. Startup company Novella Ltd. is launching its first line of cell-cultivated berry phytonutrients, which are grown using intact berry cells through a technology still in its nascent stages of implementation within the food industry. The platform will eventually ease some bottlenecks in the…

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Vitamin K2 Study: No Benefit in Vascular Calcification Found in Dialysis Patients

The inconclusive findings suggested that kidney patients may need greater dosages of vitamin K2 in order to achieve cardioprotective benefits. Individuals who are on hemodialysis have an impaired function of matrix GLA protein (MGP), which, when activated by vitamin K, has an inhibitory effect on vascular calcification. As a result, a team of researchers supported…

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dsm-firmenich to Launch Algal Omega-3 with EPA/DHA Ratio Matching Fish Oil

The new ingredient, life’sOMEGA 03020, serves as a sustainable alternative to fish oil sourced from algae in an enclosed and controlled environment. Ingredient supplier dsm-firmenich is set to launch a new algal omega-3 ingredient, life’sOMEGA 03020, in North America. The single-source omega-3 ingredient is the first on the market to have the same ratio of EPA and…

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NutraShure Hires Mark Stagg as Director of Business Development

Stagg has spent the past 14 years at Futureceuticals, leading sales for sports nutrition supplement companies. NutraShure Distribution, LLC, an ingredient supplier for dietary supplements and functional foods and beverages, has hired Mark Stagg as its new director of business development. Stagg has spent over 15 years in the health and wellness industry, having most recently…

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D2C Supplement Brand Launches Blood Sugar Support Supplement, Gluco-Control

The new multi-ingredient product by Touchstone Essentials contains a plant-based enzyme evidenced to convert glucose molecules from food into resistant starch. Touchstone Essentials has launched a new supplement formulated to support healthy blood sugar, which, when dysregulated, can cause hunger, cravings for sweet foods, and weight gain. The new product is called Gluco-Control. As sugar consumption has…

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